Fig. 2Illustrative: each dot is a possible respondent. The figures in the column are the panel's own.
Verified specialists, not rented panels
We recruit and validate every physician: professional license, specialty, institution and real consultation volume. No one joins the panel without documentary verification.
That enables something a rented panel cannot: reaching exactly the same cohort wave after wave and reading the change instead of the noise.
Typical field time: 3–6 weeks · active practice reviewed every semester
Declared method, declared sample, findings with the decision attached. Every study ships with its protocol: what was asked, of whom, how the sample was selected and the margin of error each figure carries.
Phase 01
Design
We translate the business question into measurable hypotheses and define universe, sampling frame, inclusion criteria and statistical power. The protocol is signed before recruitment starts.
Phase 02
Field
Recruitment from our own panel with professional license and active practice verification. Double quality control: validation at capture and audit of 20% of interviews. We also field on the client's own panel, according to the needs and definitions of the study.
Phase 03
Analysis
Weighting to the physician universe, declared significance testing and 95% confidence intervals. Every table travels with its base and its error level.
Phase 04
Decision
The report closes with the action: what to do, in what priority, what gets re-measured and when. Working session with your team included.
Standards we apply
ISPOR for cost-effectiveness, cost-utility and budget impact models.
PRISMA for the systematic review feeding the epidemiological models.
LFPDPPP and informed consent for every personal data point collected in the field.
Pharmacovigilance: reporting protocol for adverse events detected during interviews.
III
Seven methodologies, each with a declared purpose
They are chosen by the decision in front of you, not from a catalogue. They almost always combine: one maps the terrain, another keeps it measured over time.
Who we answer to
Brand marketing
The physician receives five competing messages a week and the patient rarely arrives adherent. That is where your share is decided, and that is where we measure.
Projects anonymised under confidentiality agreement. We publish the challenge, the methodology and the decision the study enabled; quantitative results remain the client's property.
15 years of team experience with global Top 10 pharmaceutical companies · results under NDA
AreaWhat changedWhat the study didMethodology
Oncology · NSCLC
Time to confirmed diagnosis
The Patient Journey isolated a referral barrier between pulmonology and oncology. Redesigning the message to first-contact physicians shortened the patient route.
Patient Journey
Diabetes · GLP-1
Share of use
Four Brand Tracker waves caught the competitor's narrative shift a quarter before the planning cycle. The brand reacted in time.
Brand Tracker
Biologic · Access
Inclusion in institutional formulary
The pharmacoeconomic dossier withstood review and secured inclusion in the first evaluation cycle, with no round of clarifications.
In under 48 business hours you receive scope, methodology, proposed sample, field timing and investment range. No cost, no commitment. Request a proposal
