Service 07 · bespoke
Ad hoc research
When the question does not fit an existing format, we design an ad hoc study. Message recall, copy testing, KOL mapping, advisory boards, pricing studies and real-world evidence, with the same methodological control as the rest of the portfolio.
- Proposal
- 48 hours
- Duration
- Per design
- Approach
- Qual, quant or mixed
- Deliverable
- To be defined
When to use it
When the question is specific and the clock is running
Most of these projects come from a decision with a date attached: a committee next week, a campaign awaiting approval, a competitor that just moved. The design adapts to the time available without giving up on declaring its limits.
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Does my promotional material communicate what I think it communicates?
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Who are the opinion leaders that actually move practice in this indication?
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At what price does my product stop being acceptable to the prescriber?
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What is happening in real practice with my product after launch?
Frequent formats
What we are asked for most
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Format
Message recall and copy testing
Testing promotional material before investing: what is recalled, what is understood and what is believed after exposure.
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Format
KOL mapping
Identification and ranking of opinion leaders by real influence on practice, not by public visibility.
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Format
Advisory boards
Design, moderation and reporting of specialist sessions, with a consensus document and dissent recorded.
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Format
Price sensitivity and elasticity
Price sensitivity and elasticity studies, and real-world evidence on use, adherence and outcomes in everyday practice.
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Format
Qualitative sessions
Focus groups, triads, dyads and in-depth interviews with a professional moderator, a documented guide and a report with traceable verbatims.
Any ad hoc design enters with the same discipline: declared sample, documented instrument, field audit and limitations written into the report.
Deliverables
What you receive
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Protocol
Document with objective, design, sample, instrument and analysis criteria, approved by you before field starts.
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Findings report
Result with a business reading and an explicit recommendation, in the format your organisation uses to decide.
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Field material
Instruments, moderation guides and stimulus material, delivered for traceability and replication.
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Data or transcript report
Anonymised microdata in quantitative studies; write-up and verbatims in qualitative ones.
Frequently asked
What clients usually ask
- How long does a proposal take?
- We send design, sample, timing and price within 48 business hours of understanding the business question.
- Is there a minimum project size?
- We set no minimum. We have run everything from a single advisory board session to multi-country programmes; the criterion is whether the design can answer the question.
- Do you work under confidentiality?
- Always. We sign an NDA before receiving any product or strategy information.
- Can you take over a study started by another vendor?
- Yes, after auditing what was collected. If data quality does not support a conclusion, we say so before invoicing the continuation.
Request a proposal
Tell us the indication, the physician audience and the date you need the result. We respond with design, sample, timing and price.