Service 02 · ad hoc study
Patient Journey
The real patient route from the first symptoms through to adherence. We reconstruct every point of contact with the health system to identify where patients are lost, how much time passes between stages and which intervention would change the outcome.
- Duration
- 8–12 wks
- Qualitative
- 25 interviews
- Deliverable
- Route map
When to use it
When the problem is not the brand, it is the path
In many indications the opportunity is not in winning prescription but in getting the patient to diagnosis. The journey separates what depends on your brand from what depends on the system, and puts time and magnitude on each leak.
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How many months pass between first symptom and correct diagnosis?
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At which level of care does referral stall, and why?
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What share of patients abandon treatment, and in which month?
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Which concrete intervention would recover the most patients per peso invested?
Methodology
From qualitative evidence to a quantified map
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Phase 01
Framework
Review of clinical guidelines, institutional routes and literature to build the theoretical route later contrasted against real practice.
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Phase 02
Depth
In-depth interviews with first-contact physicians, specialists and patients or caregivers to surface barriers, timings and beliefs.
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Phase 03
Sizing
Fieldwork on a verified panel that sizes each stage and each leak detected in the exploratory phase.
Deliverables
What you receive
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Route map
Full diagram of the journey with stages, actors, median timings and pass-through rate from one stage to the next.
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Barrier inventory
Every barrier documented with its origin (patient, physician, institution), its frequency and its effect on total time.
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Intervention windows
The points where an action by your team changes the outcome, ranked by recoverable patients.
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Verbatims and database
Verbatim quotes by stage, anonymised microdata and codebook for internal use.
Frequently asked
What clients usually ask
- Can it be done without interviewing patients?
- Yes, as a journey reconstructed from the physician perspective. You lose the adherence and beliefs component, which is usually where the largest leaks sit; we declare it as a limitation in the report.
- Is it useful for a product not yet launched?
- It is one of its best uses. The journey of the current standard of care defines the space your product enters and the argument it enters with.
- Does it cover public and private sectors?
- Yes, and they are reported separately. Institutional routes and referral timings differ so much that averaging them destroys the information.
- How is patient data handled?
- Under informed consent and anonymised from collection, in line with Mexico's data protection law. We never deliver information that would allow a participant to be re-identified.
Request a proposal
Tell us the indication, the physician audience and the date you need the result. We respond with design, sample, timing and price.