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Methodology portfolio

Seven ways to build the evidence.

Each methodology exists because a specific decision required it. They are chosen by the challenge in front of you, the function that will use the result and the time you have. They almost always combine.

Comparison

What to choose for the decision in front of you

Typical sample and timing; the final design is adjusted to the indication and the physician universe.
Methodology Question it answers Function Typical sample Timing
Targeting How is my market moving quarter to quarter? Marketing · BU n ≥ 200 per wave continuous
Patient Journey Where exactly am I losing the patient? Marketing · Medical 25 qual + n ≥ 120 8–12 wks
Usage & Attitudes What does the physician think of my brand, and why prescribe it? Marketing n ≥ 150 6–10 wks
Brand Tracker Is my investment moving positioning? Marketing n ≥ 200 per wave quarterly
Epidemiological models How many eligible patients actually exist? Access · BU secondary sources 4–8 wks
Pharmacoeconomics / HEOR Does my product justify its price to the payer? Market Access model + KOL validation 12–20 wks
Ad hoc research The one that fits none of the above Any per design per design

None of them quite fits?

Describe the business question and we propose the design: method, sample, timing and deliverable. No cost, no commitment.

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hola@scopusconsulting.com.mx
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