Service 01 · continuous platform
Targeting
A living model of the market, recalibrated every quarter against real prescription. It brings the patient universe, prescribing habit, brand positioning and the forecast into a single read, so resource allocation stops being based on the previous wave.
- Cadence
- 4 waves / year
- Sample per wave
- n ≥ 200
- First delivery
- 10 weeks
- Deliverable
- Dashboard
When to use it
When the market moves faster than your last study
A one-off study describes a moment. Targeting describes a trajectory: what changed against the previous wave, in which segment, and what it does to the forecast. That difference matters when a budget has to be defended or a plan corrected mid-year.
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Which physician segment is growing this quarter, and which is contracting?
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Is my share of prescription moving with the market or against a direct competitor?
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Where should the sales force go next quarter, and with what message?
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Is the forecast I presented six months ago still defensible?
Methodology
Four modules, one model
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Module 01
Universe
Epidemiological model of the eligible patient pool by indication, sector and institution. It sets the real ceiling of the market before any share is measured.
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Module 02
Habit
Usage and attitudes on a verified physician panel: first-line choice criteria, therapy-switch thresholds and declared barriers.
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Module 03
Positioning
Brand tracker on a fixed panel: Top of Mind, declared share of prescription, NPS and brand attributes against the competitive set.
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Module 04
Forecast
Projection at 12 and 24 months with base, upside and competitive-pressure scenarios, recalibrated each wave against observed prescription.
All four modules share sample and segment definitions, so figures are comparable with each other and across waves. Any module can be contracted on its own; the value is in reading them together.
Deliverables
What you receive
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Interactive dashboard
Permanent access with filters by segment, specialty, institution and region. Historical series from the first wave onward.
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Wave report
Executive document covering what changed, why it changed and what it implies for next quarter's plan.
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Results analysis session
Presentation with the marketing and BU teams, with room for business questions and joint prioritisation.
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Database
Anonymised microdata, codebook and questionnaire, so your team can replicate or extend any cross-tab.
Frequently asked
What clients usually ask
- Can I start without committing to a full year?
- Yes. The first wave stands alone and includes the universe model, which is the reusable part. From there you decide whether to continue on a quarterly cadence.
- How do you guarantee the physician is who they claim to be?
- Every participant is validated against professional license and registered specialty before joining the panel, and re-verified every 12 months. Detail is on the physician panel page.
- Can it integrate with my sales data?
- Yes, and it is advisable. The forecast improves when calibrated against your own sell-in or sell-out; we work under NDA and without extracting data from the environment you define.
- What if my indication is a niche?
- The design adjusts: smaller samples with greater qualitative depth and explicitly declared margins of error. We prefer an honest interval over false precision.
Request a proposal
Tell us the indication, the physician audience and the date you need the result. We respond with design, sample, timing and price.